Human beings make hundreds, or even thousands, of decisions each day – from what to have for breakfast, to when to go to bed. And those decisions are often made in a blink of an eye. That’s why it’s so important to have YouTube pre-roll ad examples, engaging, and not push people away.

When you use video ads in your advertising strategy, you’re able to grab attention, keep it, and ultimately convert viewers into customers. But creating videos that are worth watching means you need to have a strong creative process and a clear strategy – and a lot of patience!

Learning from the Best: YouTube Pre-roll Ad Examples

Fortunately, YouTube pre-roll ads can be the perfect way to break through to your audience. And by using short, targeted videos to appeal to the needs of your audience, you’ll find that it’s easier to get them to stick around and interact with your brand.

As a pre-roll video, the ad must be short – and engaging! This means you can use the five seconds that you have to convince your audience that they should keep watching to your advantage.

The best YouTube pre-roll ads are short and light, with a clear message that speaks to the audience. This healthcare ad for example, does just that – it puts a light spin on what can be a very dreary topic (healthcare), whilst still delivering a message that is pertinent to the audience’s needs. It also features a call-to-action button, making it easy for viewers to contact the company if they’re interested in learning more.