What is a Local Search Service?
True North Social: local search service is an umbrella term for the specialized type of search engine optimization that aims to help local businesses gain results from relevant local searches. Using a wide range of strategies, local SEO helps businesses rank higher in searches for their products or services.
What increases SEO score?
The majority of people use search engines to find products and services like yours in their local area, whether they’re looking for an auto repair shop or a bridal boutique. This makes local search marketing an essential part of any successful online strategy.
When it comes to a local search, consumers typically search for things like “x near me” or “x open now.” They want to find the nearest business that can answer their question or provide them with a specific product. As a result, local SEO focuses on getting your company in front of these potential customers when they need your products or services most.
To achieve this, local SEO requires a lot of research and a diverse set of strategies that can take your business to the next level. These strategies include content creation, citation building and link building.
Citation building is the process of creating mentions of your name, address and phone number (NAP) in directories, social media profiles, and online review platforms. This helps your company be found by customers in their moments of need and gives you the credibility that customers crave.
In addition, local SEO includes optimizing your website for local keywords and ensuring that it is properly connected to Google Webmaster Tools or Bing Webmaster Tools so that the search engine can crawl and return helpful information about your site when potential customers are searching for services in your area.